Meet the team

Max Fredriksson grew up with a bike between his legs and has been jumping them for over 13 years to get to the head heights he now finds himself at. He has amassed a stack of peachy contest finishes and a top three world ranking since his 2011 debut on the international slopestyle scene, but a nasty injury in 2017 and arm breaking bail in 2018 on the glory booter of the Crankworx NZ course put the brakes on his skyward trajectory.

In Max’s words though, “it was nothing that a bit of hard work down the gym couldn’t cure,” and in 2019 he came belting back, stacking up a season of banger edits and travel stories, as well as playing plenty of BIKE with his right-hand-man Theo – you can check out on their mind-bending trickery on their YouTube channel.

With 2019 in the bag, which Max described as his “best year ever”, 2020 is looking like a humdinger, with Max promising to dial three crispy new tricks on the contest circuit – “to be shown when the time is right” says Max.

Keep watching this space and his YouTube channel for his latest news and views, and fingers crossed Theo gets his tail whips down and wins a game of BIKE…

Declan is a confident, solid rider, with a heavy sack full of tricks and the guts to go huge. “I’m super stoked to have been put on the most prestigious protection brand in the actions sports world,” he says of joining the TSG crew. “And, I’m looking forward to working with TSG for many years to come and put them at the forefront of safety in these crazy fun sports.” Declan rocks the Dawn Helmet when out on two wheels and says it makes him feel in safe hands when he does bail.

It was Delan’s dad who got him onto two wheels, as he wanted to pass on his passion and skills to his son that he notched up in the 80s. “I loved it immediately,” says Declan, “and have never looked back. He started taking me to competitions at the age of 11 and I always loved competing.” His recent tally of medals include bronze at the European BMX Championships, in Valmiera; silver in the Freestyle World Cup, in 2019 and Olympic bronze in Tokyo. “The Olympic Games was by far the best experience I’ve had through riding a BMX bike,” he states. “It was an unbelievable feeling to be amongst the best athletes in the word and to take a bronze medal was the icing on the cake”. Declan’s home turf is now Adrenaline Alley indoor park and post-Olympics he’s loving riding more than ever: “BMX is honestly everything to me and I feel at home at a skatepark.” There are three years until the next Olympics and a ton of fun to be had for Declan shredding AA and competitions around the world. Our advice is, keep your eyes peeled for this high flyer from Portsmouth ‘cause he’s got his sights set on Parisian gold.

Jake Atkinson grew up bumping and jump Kendal’s rocks, in England’s green and pleasant Lake District. He’s ridden it all, from trials at seven, BMX at eleven and now MTB slopestyle at the highest level.

His intuitive style and ease on anything two wheeled and hunger for a seat at the top table has seen him rise from unknown rider to Red Bull Rookie of the Year 2023 in the turn of a cog. And although he’s always dreamt of riding the biggest contests – he bagged silver at the 2023 Red Bull Roof Ride, only his second big contest ever – he’s not into it if it’s not fun: “I’m just trying to have a good time and keep whatever I’m doing as fun as possible!”

Jake and TSG are set to have hulla fun together: “It feels great to be a part of a team of riders you have always looked up to and I’m looking forward to the future to see what comes!”

TSG has no doubt that Jake’s future is golden!

Sam defines the new breed in MTB: incredibly talented, super motivated and inspired to ride absolutely anywhere, anything, anytime. Street, dirt jumps or downhill, Sam rides it all, loves it all, and shares it all to his army of adoring fans in an endlessly creative and entertaining series of video edits. Meanwhile, after years of hard charging on the freeride world tour, Sam finally achieved a lifelong dream in 2013, winning the FMB tour overall title. Officially top of the game, we can’t wait to see where he takes it from here…

TSG is stoked to have British MTB rider and video star Tom Cardy on our team of two-wheeled rippers. Tom is a prolific maker of trick flicks. You can check out his Insta feed and YouTube channel for a healthy dose of bike porn and giggles.
Tom saddled up aged twelve and has been dialling tricks ever since, winning the British Dirt Wars Title in 2014 and rocking podiuming across Europe ever since. “It all started with just me and my mates making jumps and trying to learn cool tricks on our mountain bikes,” he recalls. “I saved up all my pocket money so that I could buy my first jump bike and the rest as they say is history.”
After competing Tom went on to ride and travel with Sam Pilgrim, with his crosshairs firmly focused on building an online audience with his edits. “MTB is the first thing I think about when I wake up and the last thing I think about before bed”, says Tom and in his words his mission is to share this stoke and get folks hooked on riding bikes and dialling tricks.
It’s an honour to keep Tom safe on the bumps and jumps, sporting the Scope Trail Helmet and Sentinel Full Face, Tahoe Knee Pads, Ankle Support 2.0, Shin Guard Samir and our bike specific riding apparel. “Protection is so important in a dangerous sport,” states Tom. “And I have always believed in TSG product, from its quality and comfort to the great people and vibe around the brand. To say I am stoked to join the team again for 2023 and beyond would be an understatement!”

Kara’s path to an ambassadorial role for TSG is a thoroughly modern one: A full-time critical care nurse, she found herself filming her mountainbiking other half Tom Cardy with buddy Sam Pilgrim. When Tom got hooked up with a couple of e-bikes from Haibike, in January 2019, Kara got in the saddle and had soon swopped sides of the lens with Tom. Now he’s shooting follow-cam as she pumps and jumps her way down ever more gnarly “flowy downhill trails” – her favourite terrain – and bike parks. Her YouTube channel now has 22,000 fans and counting and as the numbers shoot up so does the height and hardness of the stuff she’s riding. Influencer is a bad word these days but Kara is doing it for real and really giving her followers something to sink their teeth into. So next time you’re blasting around Rogate Bike Park or Aston Hill and see Kara blazing the trails rest assured if you bail Kara is not only pretty handy on a bike but is also good at first aid.